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Everest® Software
accurately measures sales returns
on promotions
Everest's marketing/ROI functionality
affords modern small businesses the
means to effectively manage and monitor
the actual results of your marketing
programs, all the way through to the
sales impact. A fully
synchronized part of the affordable,
comprehensive Everest, it lets your
marketing department readily extract
prime intelligence from your database
so that expenditure and actual sales
returns on promotions can be accurately
monitored for accurate program analysis.
Record higher retail and
online sales using Everest Business
Software
Marketing in Everest provides key,
actionable metrics so sales can be
grown proactively from progressive
feedback. Recording marketing events
in customer contact
records means knowing which customer
has been contacted when and by whom
– and ultimately which programs
worked.
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| Everest
overcomes your 'marketing/ROI' concerns:
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| There's always a disconnect between
marketing and sales because their respective
data are kept in separate databases
– I don't know if and when an
ad, mailing, or trade show has been
effective in terms of sales. |
| Want to take the guesswork out of
results? Because Everest runs on one
centralized database, all information
is integrated from initial inquiry to
final payment and every stage in-between.
Promotion codes tie-up to sales invoices
and sales orders and discounts so you
know exactly which promotion links with
which share of revenues, at all times,
for quick ROI analyses on marketing
programs. Everest lets you track sales
activity from marketing investments
in trade shows, print ads, Internet
marketing efforts, and direct mail campaigns…all
at the click of the mouse. |
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| My reps often don't fill in customer
details in our sales software and this
is hurting my business. |
| Everest lets you force customer-contact
staff to record the minimum information
you stipulate via the force tag custom
tracking on customer profiles. This
ensures high data integrity and consistency
among customer contact fields. |
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| My staff is continuously struggling
to match items to customer needs. |
| The item-tracking feature in the sales
software permits easy and quick aligning
of information from your database according
to queries posed by customers so your
staff can provide accurate responses
and handle more customer queries in
any given time frame. |
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| I need to target mail my database
but find it difficult to sort through
thousands of records according to desired
profiles. |
| Identifying customers through customer
tracking allows you to cull those from
the database that you'd like to target
via specific bulk email
marketing promotions, a potential saving
in employee hours that would have to
be expended to manually process lists.
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| I know that half my marketing
dollars aren't doing anything; I just
don't know which half |
| Using promotion codes in combination
with job codes allows you to accurately
track the revenue against specific campaigns,
so you can distinguish between campaigns
that work and those with no promise.
It also allows you to track discounts,
expenses, profitability of goods sold
etc. per campaign. |
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| I'd like accurate customer demographics
and buying patterns. |
| Customer profiling in Everest that
meaningfully ties-up with revenues lets
you segment returns even on the web
for better opportunity management and
more effective target marketing. Modifying
parameters is easy so you can always
find precisely what you are looking
for. |
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| I have to wait for the accounting
department to give me reports on the
performance of promotions. |
| Generate real-time reports and graphical
analysis instantly within Everest. This
way your marketing staff has critical
information on tap for quick decisions.
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